About
Hi, I'm Teju!
I’ve always been drawn to places, rituals, and ideas that change how we see ourselves.
Over the last decade, that curiosity has turned into companies, shows, products, and a body of work rooted in beauty and wellness. I’ve built brands, documented global traditions, and written about what it means to live and build boldly.
This space is where I think out loud, document what I’m building, and share what I’m learning as it unfolds. If you’re building, exploring, or figuring things out too, let’s learn alongside each other.
In my early twenties, someone asked me what I wanted to do with my life. The only honest answer I had was that I wanted to 'inspire people to explore.' I didn’t know what that meant at the time. I just knew that every time I stepped into something new, even when it scared me, I grew. Travel, business, wellness, new languages, new ideas. Exploration has been the throughline of my life.
why this exists
My Mission
In my early twenties, a boss once asked me what I wanted to do with my life. I didn’t have a title or a five-year plan. I just said, “I think I’m supposed to inspire people to explore.”
I couldn’t fully explain what I meant at the time, but that sentence has followed me ever since.
Exploration has shaped everything I’ve built. It’s why I’ve chased wellness rituals across countries, experimented with new ideas before they made sense on paper, and started companies simply because I wanted to see what was possible. It’s why I’ve documented beauty traditions, written books, filmed stories, and said yes to projects that stretched me.
For a long time, I wondered if that instinct meant I was unfocused. Now I know it’s the through line.
This site exists for people who feel that same pull. The ones who are multi-passionate. The ones who want to build something meaningful but also want to travel, learn, experiment, and evolve. The ones who refuse to shrink themselves into a single identity.
If that’s you, this is for you. I’m building this space as a place where exploration is not only allowed, but encouraged.
what you'll find here
Explore, Build, Repeat
This is not a polished highlight reel. It’s where I think out loud. Where I document what I’m building. Where I share what I’m learning in real time, from trying a Hinoki bath in Kyoto to building a beauty brand from scratch to filming wellness rituals in places that feel unfamiliar.
Some of it will be business. Some of it will be culture. Some of it will be travel, relationships, ambition, self-doubt, reinvention.
All of it is exploration.
I don’t have everything figured out. I’m not here to speak from a pedestal. I’m here to build in public, to test ideas, to chase self-actualization in a way that feels honest.
If you’re someone who wants to build boldly, explore deeply, and stretch past your comfort zone, I hope you’ll stay close.
We’re better at this when we do it together.
The official
Bio
Teju Owoye is a media entrepreneur, brand builder, and storyteller working at the intersection of beauty, wellness, and culture. She is the founder of Sulte Group, a Los Angeles-based growth studio for health and wellness brands, and the creator of Clean Rebellion, an award-winning clean beauty brand she started in her own kitchen after struggling with eczema. Clean Rebellion was voted “Best Multi-Use Body Wash” by Byrdie two years in a row.
Teju is the host of the YouTube wellness travel series In the Name of Beauty and The WellZest Podcast, where she explores global beauty rituals, cultural traditions, and modern wellness innovations. Her work has taken her from a Hinoki bath in Kyoto to forest bathing in Dublin, the Red Dao bath in Hanoi, and the mineral waters of the Dead Sea in Jordan. She is passionate about discovering ancient wellness rituals and the deeply personal stories behind them.
Over the past decade, Teju has built and scaled multiple companies across digital media, SaaS, and consumer products. Through Sulte Group, she has led brand and growth initiatives for cultural icons and high-growth companies including Ice Cube, Snoop Dogg, Def Leppard—Let’s Rock It, K1 Investment Management, Panopto, and HR Acuity.
She holds an Executive MBA from the Quantic School of Business and Technology and studied journalism at UCLA Extension. She also completed SENA Series hosting training. Teju is currently completing her ACE Health and Wellness Coaching certification.
She is the author of The Audacity Journal, a 90-day guided experience designed to help readers live more boldly and build bravely. She also mentors entrepreneurs through Because International.
When she is not building companies or filming, you can usually find her walking for miles while listening to audiobooks, exploring a new city, or at a hot yoga or Pilates class.
For those who feel called to explore more
Join the Journey
Get my monthly journal entry where I dive deep into what I’m learning across beauty, wellness, culture, and the often messy work of building a business.
Get My Field Notes
My Field Notes are behind-the-scenes dispatches on building businesses, producing shows and podcasts, traveling, and testing ideas out in the world. They’re thoughtful, detailed, and often packed with useful guides, lessons, and experiments you can borrow for your own life or work.
see what's unfolding
